This Privacy Policy outlines how API Supplements (a trading name of Algae Products International Ltd) collects, uses, maintains, and protects information obtained from users (“Users”) of the API Supplements website (“Site”). This policy applies to all products and services offered by API Supplements. 

Personal Identification Information 

API Supplements may collect personal identification information in various ways, including: 

• When Users visit our Site. 
• When Users register, place an order, subscribe to our newsletter, or fill out a form. 
• During interactions with our services, features, or resources. 

Users may be asked for name, email address, mailing address, phone number, and payment details. However, Users may visit our Site anonymously. Personal data is collected only when voluntarily submitted. 

Users can decline to provide personal information, but this may limit access to certain Site features. 

Non-Personal Identification Information 

API Supplements may collect non-personal identification information, including: 

• Browser type and version. 
• Device and operating system details. 
• Internet service provider (ISP) and connection details. 

Web Browser Cookies 

Our Site uses cookies to enhance User experience. Cookies may be stored on a User’s device for record-keeping or tracking purposes. 

Users can adjust their browser settings to refuse cookies or receive alerts when cookies are set. However, disabling cookies may affect Site functionality. 

For details, see our Cookie & AI Policy. 

How We Use Collected Information 

API Supplements may collect and use User data for the following purposes: 

• Improving customer service – Helps us respond effectively to queries. 
• Personalising user experience – Analysing User behaviour to enhance services. 
• Enhancing our Site – Using feedback for development. 
• Processing payments – Ensuring secure transactions without sharing data externally. 
• Running promotions, surveys, or contests – Offering User engagement opportunities. 
• Sending updates and emails – Notifying Users of orders, promotions, or inquiries. 

How We Protect Your Information 

We implement appropriate security measures to protect personal data from unauthorised access, alteration, disclosure, or destruction. This includes encrypted data storage, secure transaction processing, and restricted access protocols. 

Sharing Your Personal Information 

API Supplements does not sell, trade, or rent Users’ personal data.

We may share generic aggregated demographic information, not linked to personal identification, with trusted affiliates for analytics and service improvements. 

Third-Party Websites 

Users may encounter links to third-party sites on our Site (e.g., advertisers, affiliates, or suppliers).

API Supplements is not responsible for privacy practices of external websites, and Users are encouraged to review their privacy policies. 

Your Data Protection Rights 

As per the UK GDPR & Data Protection Act 2018, Users have the right to: 

• Request access, correction, or deletion of their personal data. 
• Restrict or object to data processing. 
• Withdraw consent where applicable. 

For privacy-related inquiries, contact sales@apisupplements.com.