Cookies Policy

1. Introduction 

This Cookies Policy explains how API Supplements, a trading name of Algae Products International Ltd ("we", "our", "us"), uses cookies and similar technologies when you visit www.apisupplements.com ("Website"). 

This Policy explains: 

  • What cookies are; 

  • Why we use them; 

  • The types of cookies we use; 

  • How you can manage your cookie preferences; and 

  • Your rights in relation to cookies and personal data. 

This Cookies Policy should be read alongside our Privacy Policy. 

2. What Are Cookies? 

Cookies are small text files that are stored on your computer, smartphone, tablet, or other device when you visit a website. 

Cookies help websites function efficiently and improve the user experience by allowing websites to remember actions, preferences, and settings. 

Cookies may also be used to: 

  • Maintain website security; 

  • Enable e-commerce functionality; 

  • Analyse website traffic; 

  • Improve website performance; 

  • Remember preferences and settings; and 

  • Deliver relevant advertising. 

Cookies set by API Supplements are known as first-party cookies. 

Cookies placed by trusted third-party providers are known as third-party cookies. 

3. Legal Basis for Using Cookies 

Our use of cookies complies with: 

  • The UK General Data Protection Regulation (UK GDPR); 

  • The Data Protection Act 2018; and 

  • The Privacy and Electronic Communications Regulations 2003 (PECR). 

Strictly necessary cookies are essential for the operation of the Website and do not require consent. 

All non-essential cookies, including analytics, functionality and marketing cookies, will only be activated where you have provided your consent through our cookie consent banner or preference centre. 

You may withdraw or modify your consent at any time. 

4. Types of Cookies We Use 

A. Strictly Necessary Cookies 

These cookies are essential for the Website to function correctly and cannot be disabled through our cookie management tool. 

They may be used to: 

  • Maintain your shopping basket; 

  • Process secure payments; 

  • Enable customer account login functionality; 

  • Protect against fraudulent activity; 

  • Store your cookie preferences; 

  • Maintain website security and stability. 

Without these cookies, certain parts of the Website may not function correctly. 

Examples 

Cookie Name 

Purpose 

Duration 

PHPSESSID 

Maintains user session and website functionality 

Session 

Cart Cookies 

Stores basket contents during browsing 

Session 

Consent Cookies 

Stores cookie preferences 

Up to 12 months 

 

B. Performance and Analytics Cookies 

These cookies help us understand how visitors interact with our website. 

The information collected helps us improve our products, services and customer experience. 

Analytics cookies may collect information such as: 

  • Number of visitors; 

  • Pages visited; 

  • Time spent on the Website; 

  • Browser type; 

  • Device information; 

  • Website performance metrics. 

Examples may include: 

  • Google Analytics 4 

  • Google Tag Manager 

  • Microsoft Clarity 

These cookies are only used where consent has been provided. 

C. Functionality Cookies 

These cookies allow the Website to remember choices you make and provide enhanced functionality. 

Examples include: 

  • Language preferences; 

  • Region settings; 

  • Saved customer preferences; 

  • Accessibility settings. 

If functionality cookies are disabled, some personalised features may not operate correctly. 

D. Marketing and Advertising Cookies 

These cookies help us and our advertising partners provide relevant advertisements and measure marketing effectiveness. 

These cookies may be used to: 

  • Display personalised advertising; 

  • Measure advertising performance; 

  • Deliver remarketing campaigns; 

  • Track conversions; 

  • Build audiences for future advertising campaigns. 

Examples may include: 

  • Google Ads 

  • Meta Pixel (Facebook and Instagram) 

  • YouTube 

  • LinkedIn Advertising Services 

  • Other authorised advertising partners 

Marketing cookies are only activated after receiving your consent. 

5. Third-Party Cookies 

The Website may use third-party service providers to deliver services including: 

  • Website analytics; 

  • Marketing and advertising; 

  • Payment processing; 

  • Customer support; 

  • Social media integrations; 

  • E-commerce functionality. 

These third parties may place cookies on your device and process information in accordance with their own privacy policies. 

We encourage users to review the privacy and cookie policies of any third-party services they interact with through our website. 

6. Managing Your Cookie Preferences 

When you first visit our website, a cookie banner will allow you to: 

  • Accept all cookies; 

  • Reject non-essential cookies; or 

  • Choose your cookie preferences. 

You may change your choices or withdraw consent at any time by accessing the "Cookie Settings" option available on the Website. 

Withdrawal of consent will not affect the lawfulness of any processing carried out prior to consent being withdrawn. 

7. Browser Controls 

Most web browsers allow you to manage cookie settings manually. 

You can generally choose to: 

  • View cookies stored on your device; 

  • Delete cookies; 

  • Block specific cookies; 

  • Block all cookies; 

  • Receive notifications before cookies are placed. 

Further information can be obtained from your browser provider. 

Please note that blocking certain cookies may affect the functionality and performance of the Website. 

8. Information Collected Through Cookies 

Depending on the cookies enabled, information collected may include: 

  • IP address; 

  • Browser type and version; 

  • Device information; 

  • Operating system; 

  • Website interactions; 

  • Purchase behaviour; 

  • Referring websites; 

  • Approximate geographic location. 

Where cookie information constitutes personal data, it will be processed in accordance with our Privacy Policy and applicable data protection legislation. 

9. International Transfers 

Some third-party providers used by API Supplements may process personal data outside the United Kingdom. 

Where personal data is transferred internationally, we will ensure that appropriate safeguards are implemented in accordance with UK GDPR requirements. 

10. Updates to This Policy 

We may update this Cookies Policy from time to time to reflect changes in: 

  • Legislation; 

  • Regulatory guidance; 

  • Technology; 

  • Business operations; or 

  • The cookies used on our website. 

The latest version will always be published on this page with an updated revision date. 

11. Contact Us 

If you have any questions regarding this Cookies Policy or our use of cookies, please contact: 

API Supplements 
A trading name of Algae Products International Ltd 

Email: Hello@apisupplements.com 
Website: www.apisupplements.com