Something natural that actually works.
Premium, science-backed supplements powered by BlueC™ Phycocyanin from pure algae.
Shop the range
Clean energy, no caffeine.
17 essential vitamins & minerals. Sugar-free, effervescent hydration in 5 flavours.
Shop Electrolyte
Strength & recovery, done cleaner.
Micronised creatine + BlueC™ Phycocyanin antioxidant support. No stimulants.
Shop Creatine
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Priority fulfilment, flexible delivery, early access to new launches. No commitment.
Start a subscriptionTired of supplements that promise everything and deliver nothing?
We built API for people who read the label and want cleaner ingredients they can actually trust.
The difference is what we leave out and what we put in.
Every formula is built around BlueC™ Phycocyanin, a naturally occurring blue algae pigment that contributes to antioxidant activity and supports the body’s natural defences against oxidative stress.
Pure Phycocyanin
Naturally derived blue algae pigment for genuine antioxidant support — not just dried spirulina.
Clean Energy
Supports normal energy production and helps reduce tiredness and fatigue — no caffeine, no crash.
Faster Recovery
Supports muscle recovery and helps manage exercise-induced oxidative stress after training.
Everyday Wellness
Essential vitamins & minerals to support normal immune and metabolic function, daily.
Three clean formulas. One daily ritual.
Electrolyte
★★★★★ (reviews)
Creatine
★★★★★ (reviews)
Protein
★★★★★ (reviews)Starter Kit — one of each
Electrolyte + Creatine + Protein. Try the full ritual and save.
How API compares
Scoop. Mix. Feel the difference.
No taste, no odour, no fuss fits into the routine you already have.
Scoop
One scoop or tablet into 300–500ml of water.
Mix
Stir or shake until fully dissolved.
Feel it
Drink once daily. Full effect builds over ~30 days.
Loved by people who read labels
★★★★★ 4.8 average · imported from Judge.me
“A unique product that provides a pure product rather than just dried algae. If you worry about purity and consistency this is a product for you.”
"Since incorporating this supplement into my routine, I've noticed a significant boost in my energy levels and a quicker recovery after my workouts. It’s a fantastic way to support my overall health and I appreciate that this supplement is made from high-quality, natural ingredients."
Excellent product, does what it says on the packet.
Questions, answered
What makes API different from AG1 or other premium brands?+
Every formula is built around BlueC™ Phycocyanin a naturally derived blue algae pigment for genuine antioxidant support, not just dried spirulina. Clean, minimal, well-researched ingredients with no unnecessary fillers, made in the UK.
Is it worth paying more than a standard supplement?+
API is a premium investment in your health superior algae-derived actives, essential vitamins and minerals, no sugar, no caffeine, and full transparency on sourcing and manufacturing. Subscribe & save 10% on every order.
Where is it made and is it tested?+
Made in the UK to ISO 9001:2015 and ISO 14001:2015 standards. Vegan-friendly, no artificial colours and no unnecessary fillers.
How quickly will I feel a difference?+
Everyone’s different. Many customers notice benefits within the first couple of weeks, with the full effect building over around 30 days of consistent daily use.
Can I cancel my subscription anytime?+
Yes. Pause, skip or cancel anytime no fees and no minimum commitment. Subscribers also get priority fulfilment and early access to new launches.
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